How to structure your KM elevator pitch

Everyone needs an elevator pitch for KM. Base it around these 3 questions. 

Buzzword Bingo – elevator pitch by Ron Mader on Flickr

The elevator pitch is your 30-second attemtp to sell KM to a senior manager you meet in an elevator. It needs to be short, concise, and engaging.

According to this blog post by Dan Steer, it needs to answer 3 questions – the 3 questions every listenter to your pitch will have

These are;

• What’s your point?
• What’s in it for me?
• What do you want me to do?

“Knowledge Management is something new we are trying – a systematic way of ensuring that your people at all levels have instant access to the knowledge they need to make the right decisions and take the right actions. 

It can save you time and money, save you from repeat mistakes made elsewhere in the past, and help you deliver a better result. 

Can you work with me to choose a suitable pilot area in your business unit where KM can add some real value?”

Or

“We are losing work because our bid teams don’t have good enough access to the knowledge they need to land the bid. 

I think we can fix that, and  in quite a simple way. 

Can I have 10 minutes of your time this week to explain in more detail?”

Or