KM "What’s in it for me" for the knowledge worker
What’s in it for the Knowledge worker, when you introduce Knowledge Management to an organisation? This is a crucial question you need to answer.
Luckily it’s an easy one to answer as well.
We have already discussed on this blog about the main stakeholder groupings for Knowledge management including the Senior managers and the knowledge workers. The value proposition for the senior managers is easy – KM will help the organisation perform better, as demonstrated in the many quantified value examples. KM will deliver greater efficiency, greater effectiveness, faster growth, bigger market share, faster time to market, and happier customers.
The WIIFM for the knowledge worker is simple
“When we have a functioning Knowledge Management framework in place, it will make your life easier. It will provide you with easy access to reliable knowledge that will save you time, will reduce your risk of failure, and will make your results better”.
Knowledge workers are people who use knowledge for living, to make decisions and to take correct actions. We can help them through better provision of knowledge, and through provision of better knowledge. Better knowledge means better decisions, faster knowledge means faster decisions, both of which will help the knowledge worker in their role and will more than repay the time they invest in KM.
Then of course you need to make sure that your KM framework really does deliver value to the user; that KM acts as a supply chain to deliver accessible, useful, comprehensible, continually improved, valuable and findable knowledge to the point of need, be it through connecting people, through collating advice, or through any other means necessary. You do this, through relentless focus on the knowledge customer, and you convince other knowledge workers of this value proposition through the use of stories and social proof.