Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock

Favorite This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support

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Shared by AWS Machine Learning August 21, 2025

Streamline employee training with an intelligent chatbot powered by Amazon Q Business

Favorite Amazon Q Business is a generative AI-powered assistant for interacting with organizational knowledge and enterprise systems. In addition to providing built-in connectors and plug-ins to connect seamlessly to over 40 popular enterprise systems, Amazon Q Business provides the ability to interact seamlessly with other third-party applications using custom plugins.

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Shared by AWS Machine Learning August 20, 2025

How Infosys built a generative AI solution to process oil and gas drilling data with Amazon Bedrock

Favorite Enterprises across industries like healthcare, finance, manufacturing, and legal services face escalating challenges in processing vast amounts of multimodal data that combines text, images, charts, and complex technical formats. As organizations generate multimodal content at unprecedented speed and scale, document processing methods increasingly fail to handle the intricacies of

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Shared by AWS Machine Learning August 20, 2025

Benchmarking document information localization with Amazon Nova

Favorite Every day, enterprises process thousands of documents containing critical business information. From invoices and purchase orders to forms and contracts, accurately locating and extracting specific fields has traditionally been one of the most complex challenges in document processing pipelines. Although optical character recognition (OCR) can tell us what text

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Shared by AWS Machine Learning August 20, 2025

Simplify access control and auditing for Amazon SageMaker Studio using trusted identity propagation

Favorite AWS supports trusted identity propagation, a feature that allows AWS services to securely propagate a user’s identity across service boundaries. With trusted identity propagation, you have fine-grained access controls based on a physical user’s identity rather than relying on IAM roles. This integration allows for the implementation of access

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Shared by AWS Machine Learning August 20, 2025