Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation

Favorite In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to

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Shared by AWS Machine Learning May 10, 2025

How Deutsche Bahn redefines forecasting using Chronos models – Now available on Amazon Bedrock Marketplace

Favorite This post is co-written with Kilian Zimmerer and Daniel Ringler from Deutsche Bahn. Every day, Deutsche Bahn (DB) moves over 6.6 million passengers across Germany, requiring precise time series forecasting for a wide range of purposes. However, building accurate forecasting models traditionally required significant expertise and weeks of development

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Shared by AWS Machine Learning May 8, 2025

Use custom metrics to evaluate your generative AI application with Amazon Bedrock

Favorite With Amazon Bedrock Evaluations, you can evaluate foundation models (FMs) and Retrieval Augmented Generation (RAG) systems, whether hosted on Amazon Bedrock or another model or RAG system hosted elsewhere, including Amazon Bedrock Knowledge Bases or multi-cloud and on-premises deployments. We recently announced the general availability of the large language

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Shared by AWS Machine Learning May 7, 2025